A Persuasive Climate argues that there is value in taking the personal carbon trading idea forward in some form, initially as a structured voluntary network, but that the Domestic Tradable Quota model of personal carbon trading poses too many problems in the immediate term. A voluntary network backed by government, which takes a more 'community scale' view of the idea, would greatly advance it and overcome the more problematic issues of unintended inequities and the roll-out of a massive personal carbon market.